Were-Truth in Advertising
The Wolfman Blu-ray commercials are playing on TV right now and they go something like this:
Own The Wolfman on Blu-ray on June 1st and watch your HDTV come alive.
How bad is your movie when you can’t come up with a single pull quote from anyone, anywhere that at least can sort of be manipulated into an advertisement?
Something like this:
So and so from the NY Times: If this movie had a competent director it would have been a thrilling horror remake.
Wolfman Advertisement: “A Thrilling Horror Remake!
Some dude from the Chicago Times: I really enjoyed this movie once I fell asleep
Wolfman Advertisement: I really enjoyed this movie!
A reviewer from LA: This movie is a long, long way from 5 stars
Wolfman Advertisement: 5 stars!
So basically, their selling point, if I am to read between the lines of their advertising campaign correctly, is this: Our movie sucks, but hey, at least it’s pretty, so buy it and enjoy the eye candy…
I’ll pass on this one. Thanks.