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Were-Truth in Advertising

June 1, 2010

The Wolfman Blu-ray commercials are playing on TV right now and they go something like this:

Own The Wolfman on Blu-ray on June 1st and watch your HDTV come alive.

That’s it.

How bad is your movie when you can’t come up with a single pull quote from anyone, anywhere that at least can sort of be manipulated into an advertisement?

Something like this:

So and so from the NY Times: If this movie had a competent director it would have been a thrilling horror remake.

Wolfman Advertisement: “A Thrilling Horror Remake!

Some dude from the Chicago Times: I really enjoyed this movie once I fell asleep

Wolfman Advertisement: I really enjoyed this movie!

A reviewer from LA: This movie is a long, long way from 5 stars

Wolfman Advertisement: 5 stars!

So basically, their selling point, if I am to read between the lines of their advertising campaign correctly, is this: Our movie sucks, but hey, at least it’s pretty, so buy it and enjoy the eye candy…

I’ll pass on this one. Thanks.

One Comment leave one →
  1. WenatcheeTheHatchet permalink
    June 1, 2010 3:31 pm

    Wait for an unrated version to get released. 🙂 When a film tanks with critics or at the box office studios try to sucker people into buying unrated versions of the film that stunk when it hit theaters.

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